Our Blog

If you want to start a revolution at your next staff meeting, grab a marker, stand up, and announce, “Okay everyone, we’re going to be innovative today. We’re getting outside the box and we’re gonna do some brainstorming for the next hour!” In their minds, your team members will be grabbing pitchforks, throwing darts, rolling their eyes, and wishing they were in a dentist’s chair rather than your conference room.

Nothing strikes fear into the minds of men and women like the words “let’s brainstorm”.

Why is that? Why do so many people hate to brainstorm? Is it because it’s uncomfortable? Is it fear of looking foolish? Is it because they don’t have any ideas? Maybe it’s because it’s too unstructured. It could be all of those answers, but the real truth is two simple reasons.

Reason #1

They’re not wired for it.

Most people aren’t wired for “getting outside the box and making up wild and crazy ideas.” Fact is, about 16% of the population IS wired for brainstorming. These are the folks that are often called creative, bold, brash, crazy, foolish, or just plain “out there.” I call them Transformers because they can transform just about any problem into not just one or two, but dozens of ideas in no time flat. These are the folks that make it look easy because to them, it is. Fact is, these people are part of the reason the rest of us hate brainstorming. It’s just not fun watching them fill up the whiteboard with great (and not so great) ideas while we doodle on our legal pad, pretending to be deep in thought. Reason #1 is big, but the main reason people hate brainstorming is reason #2.

Reason #2

They’re doing it wrong.

What we think of as brainstorming is not what it was when it was invented back in the 1930’s. It has been misconstrued and misused and turned into a tool of torture rather than an instrument of inspiration.

The Origins of Brainstorming

Alex Osborn – the father of brainstorming

Brainstorming was the brainchild of Alex Osborn, the creative genius and driving force behind one of the biggest, most successful advertising agencies of all time… BBDO. You’ve seen their work for decades for companies like Pepsi, M&Ms, General Electric, Chrysler, and B.F. Goodrich to name a few. (The M&M commercial with Danny DeVito that ran in the Super Bowl. That was their work.) The agency was formed in 1928 and in 1942, Osborn released his first book outlining a creative process that he called brainstorming. Unlike today’s version of brainstorming, Osborn revealed a structured, organized process that encouraged creative thought and included the 84% that are left out in today’s version of brainstorming.

The process of brainstorming.

Osborn outlined six steps to creativity and innovation. What we call brainstorming was step number 4. So, if you don’t like brainstorming, you’re in good company. You’re trying to get to the mall without getting in your car. You’re trying to play tennis without a racket and without knowing the rules. You’re going on a date with someone you have never met and you are at the movies while she is waiting at the restaurant.

We’ll review steps one through six of Real Brainstorming in our next post. Who knows, you might find that you actually like the idea of creating ideas… when you start doing it right.


Comments ( 27 )

  • oprolevorter says:

    Hey there! Would you mind if I share your blog with my zynga group? There’s a lot of people that I think would really enjoy your content. Please let me know. Thank you

  • gamefly free trial says:

    Way cool! Some extremely valid points! I appreciate you
    penning this write-up and also the rest of the website is extremely good.

  • how to get help in windows 10 says:

    I’ve been surfing online more than 3 hours today, yet I
    never found any interesting article like yours. It’s pretty worth enough for me.
    Personally, if all web owners and bloggers made good content as you did, the net will
    be much more useful than ever before.

  • gamefly free trial says:

    Great article! This is the kind of information that are supposed
    to be shared around the web. Shame on Google for no longer positioning
    this post higher! Come on over and visit my website
    . Thank you =)

  • how to get help in windows 10 says:

    Hey! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly?
    My site looks weird when browsing from my iphone
    4. I’m trying to find a theme or plugin that might be able to
    resolve this issue. If you have any recommendations,
    please share. Appreciate it!

  • gamefly free trial says:

    Howdy! I could have sworn I’ve been to this website before
    but after browsing through some of the post I realized it’s new
    to me. Anyways, I’m definitely happy I found it and
    I’ll be bookmarking and checking back frequently!

  • gamefly free trial says:

    Thanks for another magnificent post. Where else could anybody get that kind of
    information in such an ideal approach of writing?
    I’ve a presentation next week, and I’m at the search for such information.

  • gamefly free trial says:

    I used to be able to find good information from your articles.

  • gamefly free trial says:

    After I initially left a comment I appear to have clicked the -Notify me when new comments are added-
    checkbox and now whenever a comment is added
    I get four emails with the exact same comment. There has to be a means you are able to remove me
    from that service? Thank you!

  • gamefly free trial says:

    I all the time used to study post in news papers
    but now as I am a user of net therefore from now I
    am using net for posts, thanks to web.

  • gamefly free trial says:

    Interesting blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements would really
    make my blog stand out. Please let me know where you got
    your theme. Thanks

  • gamefly free trial says:

    Wonderful work! This is the type of information that are supposed to be shared around the
    net. Disgrace on Google for not positioning this put up higher!
    Come on over and visit my website . Thanks =)

  • gamefly free trial says:

    I do not even know the way I stopped up right here, but I thought this put up was once
    great. I do not realize who you might be however certainly you are going to a
    famous blogger if you aren’t already. Cheers!

  • gamefly free trial says:

    I’ve been exploring for a little for any high quality articles or weblog posts on this sort of house .

    Exploring in Yahoo I eventually stumbled upon this website.
    Studying this information So i am happy to convey that I have a very good uncanny feeling I came upon exactly what I needed.
    I so much definitely will make certain to don?t omit
    this website and provides it a glance regularly.

  • gamefly free trial says:

    Very energetic blog, I liked that a lot. Will there be a part 2?

  • ps4 games news release says:

    Good day very nice website!! Guy .. Beautiful .. Superb ..
    I’ll bookmark your site and take the feeds also? I am glad to search
    out a lot of helpful info right here within the submit,
    we’d like develop extra strategies on this regard, thanks for sharing.
    . . . . .

  • gamefly free trial 2019 coupon says:

    Greate post. Keep posting such kind of information on your site.
    Im really impressed by your blog.
    Hi there, You’ve performed a fantastic job.
    I will definitely digg it and in my view recommend to my friends.
    I am confident they’ll be benefited from this site.

  • other says:

    I just want to tell you that I am just newbie to blogging and site-building and honestly savored this web blog. Most likely I’m planning to bookmark your blog . You surely come with superb articles and reviews. Regards for sharing your website.

  • ps4 best games ever made 2019 says:

    Hi there just wanted to give you a quick heads up. The words in your content seem to be running off the screen in Chrome.
    I’m not sure if this is a formatting issue or something to
    do with web browser compatibility but I figured I’d post to let you know.
    The style and design look great though! Hope you get
    the issue resolved soon. Kudos

  • tinyurl.com says:

    Hi! I just wanted to ask if you ever have any problems with
    hackers? My last blog (wordpress) was hacked and I ended up
    losing a few months of hard work due to no data
    backup. Do you have any methods to protect against

  • check it out says:

    I just want to say I am just all new to blogging and seriously enjoyed your web page. Very likely I’m likely to bookmark your blog post . You amazingly come with fantastic posts. Cheers for sharing with us your web-site.

  • quest bars cheap says:

    It’s the best time to make some plans for the
    future and it’s time to be happy. I have read this post
    and if I could I wish to suggest you few interesting things or suggestions.
    Maybe you can write next articles referring to this article.
    I desire to read even more things about it!

  • quest bars cheap says:

    Hi there, this weekend is pleasant designed for me, as this
    point in time i am reading this enormous educational paragraph
    here at my home.

  • quest bars says:

    These are truly great ideas in regarding blogging.
    You have touched some fastidious things here.

    Any way keep up wrinting.

  • Wei Brawer says:

    I loved this post. You describe this topic adequately. When hiring home contractors it truly is critical for choose a trusted name in construction. Experienced and efficient staff should strive for excellence and absorb every detail of your house.

  • John Deere Service Manuals says:

    It’s difficult to acquire knowledgeable men and women on this topic, however you seem like what happens you are talking about! Thanks

  • Mei Davidian says:

    Hi everyone, I do not seriously agree to that posting… I actually think that you should preferably provide a lot more particular percentage and take a look at your current statements

Leave A Comment

Your email address will not be published. Required fields are marked *