Entrepreneur, ReVisioneer, Marketing Innovator and Brand Developer
Wherever Steve Jobs is perched as he watches the latest twists and turns at Apple, you know he has to be laughing. The idea that people are upset when they sit on their very thin, very light phone and it bends is too funny for words. It’s almost as good as the countless people who…
Read MoreIt’s a simple fact: Your customers have to pay for your marketing…and they don’t mind at all. When you market innovation, you are offering a unique solution to your customer’s problems. You are making their lives easier, better, faster, more comfortable and they are happy to pay for that. So, not only do you have…
Read MoreI love Bose. The company produces amazing sound and long ago set the standard for innovation and quality in the world of audio. I love my Wave Radio so much I sent Paul Harvey a letter about it. He read it on his show for over three years. So when it came time to replace…
Read MoreMarketing is not just about growing. It is also about choice. Sure you want to give your customers choices, but you also want to be able to choose your customers. If you have a steady flow of inquiries and leads, you have more control over the kind of business you take. This is especially true…
Read MoreInnovation is the buzzword of the century and, while it is laudable to want to be like Apple or Amazon, it’s hardly necessary to reinvent your industry to find success. It IS necessary to market innovation. Why marketing innovation works. Simply put, innovation is a creative solution to a customer problem. Big problems, little problems,…
Read MoreIt happens to just about every company. They start off all quirky and fun. Ready to take risks, to be themselves without taking themselves too seriously. Then, all of a sudden (it seems) they hit the big time and they get all serious and busyness-like. Before you know it, you hardly know them at all…
Read MoreGreat brands never forget their customers or how they got them in the first place. I was flying cross country recently and, scrolling through my iPod for something to help pass the time, I settled on the Dixie Chicks catalog. The first three albums, that is. The ones before they forgot their mission, abandoned their…
Read MoreAlbert Einstein once said, “If at first the idea is not absurd, then there is no hope for it.” Steve Jobs took those words to heart. Every innovation he envisioned was at first considered absurd, undoable, and generally far-fetched. Lesson One: If the idea is right and you know it, it doesn’t matter if everyone…
Read MoreFor more evidence that the creative well is running dry in this country, you need look no further than prime time TV. Seriously. And I’m not talking about the countless hours of mindless “reality” programming that have nothing to do with reality. Really. No, I refer to high quality shows that should know better. Two…
Read MoreThe trade show. The bane of every manufacturer’s existence. Exhibits, travel, expensive dinners, sales meetings, more expensive dinners. To go or not to go. What will the competition do this year? There are thousands of articles detailing the finer points of show business. This one asks just one question? Why do you go? You can…
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