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It happens to just about every company.

They start off all quirky and fun. Ready to take risks, to be themselves without taking themselves too seriously. Then, all of a sudden (it seems) they hit the big time and they get all serious and busyness-like. Before you know it, you hardly know them at all and you start to drift apart.

Please tell me, Mr. and Mrs. Southwest Airlines, that you won’t let this happen to you.

I remember my first Southwest experience. I’ll bet you do, too. The people were genuinely nice. Genuinely “genuine”. They sang. They told stupid jokes and very punny puns. It was so weird. I loved it. I’ve noticed recently, though, that the quirkiness is gone. Along with the perkiness. Even their advertising has taken a more serious tone.

I asked a flight attendant “Why don’t you sing anymore?” She said,”You need to write to management. They want us to stop that kind of thing. I miss it.”

Me too.