Entrepreneur, ReVisioneer, Marketing Innovator and Brand Developer
The Unique Selling Proposition was the golden rule of advertising for decades, and no matter how much lip service is given to the value proposition and other strategies, the mindset of the USP is still there. It’s time to lay it to rest.
Read MoreI took a quick, very unscientific survey recently. It was a one question survey: When you think of Walmart, do you think of innovation? 100 of the answers were the same… “no”. Walmart is just a big ol’ store with lots of stuff at low prices. No innovation, right? Think again.
Read MoreLast month, we conducted a ReVision for a Cleveland company that came to us with a serious problem. In our PreView, we worked through the problem and, in less than an hour, we had two very good solutions. We all felt good about both options and resolved to carry those into the ReVision session the next day….
Read MoreWhen we ReVision a client, we start the day with a few simple rules that begin with “Leave your ‘buts’ at the door”. You know the “but” people. They follow every new idea with a “but”. “But we tried that.” “But we can’t afford that.” “But we’ve never done that before!”
Read MoreI just heard a public service announcement for the Highway Patrol. You’ve heard it before – “This is trooper B. R. Jones reminding you that speed kills. Slow down this holiday weekend. Yadda, yadda. Sorry Trooper Jones. Speed does NOT kill. Anyone that has driven on Germany’s autobahn can tell you that speed is not the…
Read MoreWe interrupt this blog for breaking news: I can now watch every game in the NCAA Tournament on my iPhone or iPad or Computer. It’ free. It’s easy and it’s innovation…in a retro kind of way. This is BIG. Imagine an entertainment model where the product is delivered absolutely free to the viewer and it…
Read MoreEvery MBA school in America will tell you the importance of a 5 year plan. You have to have a clear vision of where you are headed, where your business will be, and what it will LOOK like five years from now. How many employees, how many customers, what kind of product mix? You…
Read MoreNo doubt about it, innovation is the buzzword of the decade, maybe the century. From Amazon to Zappos, innovation abounds and companies strive to emulate, replicate, and instigate it. The latest, disturbing trend is the Department of Innovation and the inevitable VP of Innovation. There are 7628 listings on Indeed.com that include the word “innovation”…
Read MoreThis is a story about the little things. The little things that solve little problems that give customers what they want and bring success to the little thing innovator. Hewlett-Packard had great success with the handheld calculator but they did NOT invent the handheld calculator. That honor belongs to Texas Instruments. The first calculator was…
Read MoreSimon Sinek in Start With Why says innovation is revolutionary. It changes industries, changes the way we do things. According to Sinek, innovation is a BIG DEAL. He is right. And he is wrong. Innovation is a big deal about 2 percent of the time. 98 percent of the time though, innovation goes unnoticed by most…
Read More