Interview with the American Bankers Association – Say Hey to Southern Bank
http://ababankmarketing.com/insights/hey-big-impact-small-word/ For more information, call 252.451.0060 or write to skip@carneyco.com
Read MoreCategory: Observations
What if your plan is solving the wrong problem?
Last month, we conducted a ReVision for a Cleveland company that came to us with a serious problem. In our PreView, we worked through the problem and, in less than an hour, we had two very good solutions. We all felt good about both options and resolved to carry those into the ReVision session the next day….
Read MoreWhat the world needs is a good Paws button.
Today, we take a break from Marketing concepts, Innovation principles, and Business discussions to learn a lesson from a six year old. A couple of months ago, I introduced you to Poppi, our six year old YorkiePoo. Today, we say goodbye to Poppi. We lost our little Poppi dog last week in one of those…
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If you’re not selling used cars, don’t act like a used car salesman
Last Saturday, I jumped in the truck, turned on the radio, and there he was… the local DJ with the used car dealer urging me to “Come on down right now for free pizza, a chance to spin the wheel, and drive away in a certified preowned, like-new car with zero down and no interest……
Read MoreThat’s absurd! vs. Innovation
When we ReVision a client, we start the day with a few simple rules that begin with “Leave your ‘buts’ at the door”. You know the “but” people. They follow every new idea with a “but”. “But we tried that.” “But we can’t afford that.” “But we’ve never done that before!”
Read MoreSpeed Kills vs. Innovation
I just heard a public service announcement for the Highway Patrol. You’ve heard it before – “This is trooper B. R. Jones reminding you that speed kills. Slow down this holiday weekend. Yadda, yadda. Sorry Trooper Jones. Speed does NOT kill. Anyone that has driven on Germany’s autobahn can tell you that speed is not the…
Read MorePassion or Vision. Which would you choose?
It’s clear. A company needs a vision. It has to know where it’s going, why it’s going, and it needs a plan to get there. Without purpose and passion though, a vision is just words on paper…a body without a soul. This is what separates the great companies from the good ones. JohnDeere was…
Read MoreUmmm….ladies. My eyes are up here.
I was taking a morning walk around the marina in New Bern the other day. Lots of folks were out for their morning coffee. There were joggers, walkers, talkers… It was a busy, summer morning and I encountered what seemed like an unusual number of attractive ladies. As they approached, each one broke into a…
Read More“And more” is not the answer. It’s the problem.
I was in Cincinnati recently and saw a sign that intrigued me…. Doughby’s – Calzones, Crepes, and More. My wife loves crepes, so I thought I might pick one up on the way back to the hotel. As I got closer, I saw another sign…for sale. Doughby’s was out of business. No crepes today, so…
Read MoreMarch Madness and Innovation – what’s old is new.
We interrupt this blog for breaking news: I can now watch every game in the NCAA Tournament on my iPhone or iPad or Computer. It’ free. It’s easy and it’s innovation…in a retro kind of way. This is BIG. Imagine an entertainment model where the product is delivered absolutely free to the viewer and it…
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